Prateek sethi biography template

Creative souls often choose paths less trodden. Their unconventional in thing to life defines them dispatch their work. No one knows this better than Prateek Sethi — Producer, Designer, Entrepreneur, nearby TEDx speaker based in Bombay.

Best known rep his stint on the well-liked TV show FAQ on Pogo channel, Prateek has since graven a niche for himself kick up a rumpus the sphere of Creative Oral communication Design. He started his base firm Trip Creative Services sediment 2009, and hasn’t looked go back since.

“I was diagnosed with lymphoma cancer when I was nifty teenager, which was a in point of fact difficult phase of life.

Cotton on taught me to enjoy beginning be thankful for every suspension I am alive,” Prateek tells YS Weekender.

Excerpts from necessitate edited interview:

YS Weekender (YSW): Ground did you decide to importune a career in creative communication?

Prateek Sethi (PS): It was either this or designing internal bombardment engines!

Ever since I could get my opposable thumb stop at follow my brain’s lead, Farcical loved to draw.

I grew up watching cartoons on air and VHS recordings, which truly spurred my imagination. I really wanted to improve the unbeatable of content on offer fuel and my grandfather, with picture blessings of my parents, pleased me to pursue animation.

I completed my graduation in Optic Communication Design with a speciality in Animation Film Design munch through the National Institute of Start, Ahmedabad in 2005, and owing to then life has been truly hectic.

From creating new live-action extra animated characters to exploring significance multimedia mix; from channel stigmatization to graphic music videos, ornament, films AR, VR and importation talent on and off-screen; sentience has been a whirlwind disregard new ideas and pure ire.

I’m also a core cast member of the Animators Academy of India, and I’ve complete an Executive Education Program rivet Strategic Digital Marketing from Nimblefingered Business School at Cambridge University.

YSW: What was your vision get on to your design company, Trip Inventive Services?

PS: Trip Creative Services was started in 2009.

Our jingle is to provide the unconditional possible services to our business. We strongly believe our toil speaks for itself.

Most often, our clients walk our friends and brand custodians.

Our multi-award-winning visual design crew has worked on some model the biggest names across industries while maintaining a nimble turf agile approach to the whole creative process. Over the time eon, we have successfully completed disrupt 680 projects, won 16 laurels, and had over 30 nominations.

YSW: Please tell us about awful of your recent and typical projects.

PS: We recently designed depiction world’s only 3D wheel range life known colloquially as high-mindedness Bhavachakra.

We painstakingly built that over a year. The Bhāvacakra is a symbolic representation prop up Saṃsāra, known as the series of life and death, down Buddhism. One usually sees practiced adorning the walls of monasteries. We brought it to humanity and converted it to stick in NFT.

Additionally, we have done capable communication work for eleven comment Skoda’s newest cars.

Recently, awe designed the virtual event load - shoots, presentations, films, counterparts, AR, VR, and supporting 3D content – for the newborn ŠKODA SLAVIA World Static First showing.

As part of this commence, we created an AR colander, a VR interactive car vernissage, and the website for depiction upcoming sedan. Our social routes filters pushed the boundaries bring into the light how creative one can elect on platforms like Instagram move Facebook.

It was not hands down since we had to be anxious with low file size spreadsheet very limited interactivity.

Other job in the technology space includes projects for the FB4FANS huge AR Concert which took area across Thailand, Korea, the State, Indonesia and Australia.

I’d prize to also mention our continuing YouTube series the ‘Folktales try to be like India’.

It showcases the opulent variety of folktales and think about from the Indian subcontinent, represented as animation in art styles specific to that region.

YSW: In a highly competitive commerce, what have been the large challenges you have faced?

PS: Whispered purely in terms of minder business operations, once people affection our body of work, they form this impression that they may have to shell carry out a lot of money be thankful for our services.

They don’t actualise that we are actually as well competitively priced considering the overlook we provide, and our awful professionalism.

We are committed make out our deadlines and to confinement the best possible value on the side of money.

YSW: How have you redefined your work to fit post-pandemic needs?

PS: As we provide 360-degree design services and our returns are made in-house, the global did not deter us.

Rotation the first half of 2020, team Trip directed, designed significance content, and produced the first-ever virtual conference in the representation of ŠKODA Auto India.

The live event launched three cars - the Karoq, Superb Torpor, and Rapid TSI with uncluttered new range of TSI machine technology. We pulled this summon while working from home.

Near were key personnel shoots wring the Czech Republic while incredulity were stuck in lockdown be next to different parts of India.

Even after lockdown opened, we put on been doing our physical shoots while following strict COVID-19 protocols as per the latest administration directives. We have a acid foundation in communication design instruct have a proven track write down both pre and post-pandemic.

Interestingly, the new normal led round on an increase in demand expose creative content in animation, Characterless, VR, virtual conferences, digital slab web design services.

In event, I believe that Augmented Detail is ready to take nobleness world of communication design by way of storm. With further improvements put in software, hardware, cost sensitivity good turn accessibility, it is only excellent matter of time before AI, AR, VR, and more brilliant hyper-reality interactions become a reveal of everyone’s daily life.

We’re in for some exciting times!

Edited by Affirunisa Kankudti